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In this transmission we extended the metaphor of the evolving planet to introduce the notion of sowing, cultivating, and harvesting a multimedia product. The model production methodology being used is based on research work being carried out by PhD student Debbie Goacher at the University of Plymouth in conjunction with the Automobile Association Publishing and Multimedia department.
Guests on this transmission were Elaine England and Andy Finney, authors of the book 'Managing Multimedia, Cambridge: Addison-Wesley, (1996).